Developing practical and ergonomic products to help all children become assertive and independent.

Children have many options to be fashionable with Okaïdi, a successful brand of children’s clothing designed for boys and girls up to 14 years old seeking to be “fashion forward”. Furthermore, clothes are of premium quality, which is why everyday a larger number of clients shop this brand.

Okaïdi excels in quality and design but also in commodity. Its collections provide informal, funny and original designs. They also design more modest outfits while maintaining a fresh style only this prestigious brand offers.

The best value for the lowest price is a must for Okaïdi, allowing parents searching for quality and affordable prices the ability to easily renew
children’s wardrobes.



Okaïdi is present in 60 countries around the world.

Okaïdi has recently experienced rapid growth and expansion leading to the establishment of stores all over the world including: Albania, Armenia, Azerbaijan, Bahrain, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, China, Cyprus, Egypt, Estonia, France, Georgia, Germany, Hungary, Italy, Jordan, Kosovo, Kuwait, Reunion, Latvia, Lebanon, Libya, Luxembourg, Macedonia, Malta, Martinique, Morocco, Netherlands, New Caledonia, Oman, Panama, Poland, Qatar, Romania, Russia, San Martin, Saudi Arabia, Serbia, Slovenia, South Africa, Spain, Switzerland, Arab State, Syria, Tunisia and UAE.


We raw from cultural diversity to establish a common link between all children using universal symbols and values. Okaïdi is a unique brand present in more than 60 countries around the world that speaks to over 50 million children between the ages of 2 and 14.

Basics that are emblematic of the brand in a wide range of colors and prints with excellent value for money. At Okaïdi, more than half of all products sold are basics.

Modern collections that are easy to mix and match with style ideas that are perfect for all ages that let every child’s unique personality shine through. Okaïdi sells more than 40 million clothing items every year, with new collections every four weeks.

Okaïdi works with organizations that focus on education, peace and environmental protection (Playing for Change / Surfrider Foundation / Love Bag). The Okaïdi-Playing for Change clip had more than 1 million YouTube views in 2012 and music education programmes have been funded.

We pass on values of open-mindedness and respect to all children. Okaïdi embraces 12 messages that encourage all children to share their optimism and to take charge of their own futures.